2015 Geneva Motor Show Press Kit

Geneva 2015: Mazda‘s unbridled potential 

Mazda is coming off another successful year in Europe in 2014. There’s no let-up in sight either, as demonstrated by the company’s aggressive model offensive: five launches in six months.

All are on display at the 85th Geneva International Motor Show. Specifically, three brand-new model generations – the Mazda CX-3, Mazda MX-5 and Mazda2 – alongside the 2015 Mazda CX-5 and 2015 Mazda6.

The initial media response to the all-new Mazda CX-3, which makes its European premiere, has been overwhelming following its unveiling in the U.S., Japan and Australia. This is very encouraging in a segment expected to be one of the industry’s fastest growing in the coming years.

Instead of looking at competing models, Mazda studied the people most likely to buy the company’s first-ever small SUV – young, active and creative – and designed it around their needs and expectations. As a result, the CX-3 is an entirely new product. Based on Mazda’s SKYACTIV Technology, fuel-efficient fun is a guarantee in either front-wheel drive (FWD) or all-wheel drive (AWD) guise. And its KODO looks, smartphone con¬nectivity system and vast line-up of active safety technology should resonate loud and clear with this target group.

Sharing the spotlight at Mazda’s stand, the all-new Mazda MX-5 carries on the light¬weight sports car tradition that began some 25 years ago. The fourth-generation road¬ster was created to appeal to the senses of those around the world who love to drive.

Alongside these two newest Mazdas are three highly lauded models, all of which re¬cently went on sale in Europe. Initial demand for the all-new Mazda2, 2015 Mazda CX-5 and 2015 Mazda6 bodes well for Mazda in its effort to maintain the strong momentum in Europe during the current year. 

Click on the link below to download the full 2015 Geneva Motor Show Press Kit: