Kevin Rice named Mazda Europe’s new head designer
Leverkusen, 18/08/2014
Kevin Rice will be appointed as Mazda Motor Europe’s new design director effective 1 September. The 50-year-old British national returned last fall as creative director to Mazda’s European R&D Centre in Oberursel, Germany, where he spent five years in the 1990s. Rice also gained valuable automotive experience working at different brands in Europe, including BMW. He succeeds Peter Birtwhistle, chief designer at Mazda Europe’s R&D Centre, who is retiring after a successful 26-year stint with Mazda.
Kevin Rice will be appointed as Mazda Motor Europe’s new design director effective 1 September. The 50-year-old British national returned last fall as creative director to Mazda’s European R&D Centre in Oberursel, Germany, where he spent five years in the 1990s. Rice also gained valuable automotive experience working at different brands in Europe, including BMW. He succeeds Peter Birtwhistle, chief designer at Mazda Europe’s R&D Centre, who is retiring after a successful 26-year stint with Mazda.