“Mazda Drives: The Sound Of Tomorrow” DJ competition has chosen 20 finalists to face off on 11 June during the #MazdaSounds Live Showdown in Barcelona. The best six artists will secure the opportunity to play a 60-minute set live on the Mazda Sound Of Tomorrow Island stage at the Tomorrowland 2016 festival in July.

Mazda and Tomorrowland opened the contest in March, and the response was overwhelming: By the 1 May deadline, 1,042 aspirants from across Europe had posted some 520 hours of sample mixes to the #MazdaSounds page on music streaming and social media platform Mixcloud. The finalists were selected based on criteria including number of plays and favourites. Interest here widely exceeded expectations, too, with more than a half-million plays and 37,000 hours of user listening. These indicators as well as the number of comments and reposts per entry were well above Mixcloud norms for such branded competitions.

“Besides the sheer numbers, the consistently high quality of the music submitted demonstrates just how much talent is out there,” says Mazda Motor Europe Vice President Communications Wojciech Halarewicz. “These innovative artists appeal directly to the senses with their music, which is something we strive for at Mazda every single day through our vehicle technology and designs.”

A jury made up of representatives from Mazda and Tomorrowland along with star DJs like Belgium’s Lost Frequencies (a.k.a. Felix De Laet) will evaluate live performances by the 20 finalists on 11 June and choose the six who are to play at Tomorrowland 2016 alongside leading international stars. An innovator in the scene in his own right, De Laet will also act as a mentor to these promising artists during a special session at Mazda Space. The Belgian is the carmaker’s ambassador for the “Mazda Drives: The Sound Of Tomorrow” campaign.

A desire to provide life-enriching experiences that resonate, whether on the road or at a festival, is what unites Mazda and Tomorrowland. While models like the Mazda MX-5 roadster and Mazda CX-3 (a small SUV) celebrate driving, inspiring ever more drivers with a blend of innovative technology and stunning designs, Tomorrowland’s open-minded vision has created an ambiance that has won it the International Dance Music Awards’ best music event for the past four years. First held in 2005, Tomorrowland is now one of the world’s biggest and most important festivals – one with the clout to catapult an artist’s career. Fittingly, the mentoring session with the up-and-coming DJs is being held at Mazda Space, a venue the carmaker developed to stimulate thought about how to make a better and more vibrant tomorrow by encouraging dialogue on subjects ranging from cars to economics to art and more. Mazda is the exclusive automotive partner to Tomorrowland 2016, which takes place on 22-24 July in Boom, Belgium.

 

#MazdaSounds

20 Finalists:

Austria   Andreas Füßl (DJ Silva) 
Belgium Dimitri Stoop (Swift D)
France Victor Streith (Nummy)
Germany Alieva Aitekin (Mia Amare)
Germany  Daniel Paffrath (Danny Chris)
Germany Michael Punzl (Michael Blaze)
Italy      Gianmaria Maiocco (RICH MORE)
Netherlands    Robert Manrho (This is CROB)
Netherlands  Thijs Meeuwsen (Bucket Boys)
Poland Przemyslaw Szymanski (Axell Astrid)
Portugal Mauro Marques Urgeiro (Maron Max)
Romania  Razvan Biter (DJ Razvan-Nanu)
Spain   Garrido Correa (DJ Erik)
Spain    Victor Moreno Sanchez (Victor Moreno)
Spain    Paula Serra Vázquez (Paula Serra Vázquez)
Switzerland  Mischa Bättig (Pat Farrell)
Switzerland  Kevin Salzmann (Konku)
Switzerland  Ghislaine Vieux (Miss Ghyss)
UK Kishan Bodalia (Bodalia)
UK Matthew Golledge (Gollo)