First quarter sales for 2015, ending March 31, saw a 5% year- over-year increase for the same period last year. The quarter also marked the Hiroshima- based company’s ninth consecutive quarter of growth in Europe. With unit sales of 53,103, Mazda is steadily expanding its European market share, now at 1.5%.
“More than two years of strong sales growth points to how Mazda’s fun-to-drive, fuel efficient and strikingly beautiful line-up resonates with Europeans,” says Mazda Motor Europe’s Vice President Sales Martijn ten Brink. “Both newcomers and loyal customers appreciate driving excitement and the market leading features that help elevate both their driving experience and their resale values.” While many of Mazda’s new-generation models experienced strong demand in the first quarter, the Mazda3 continued to drive EU growth like it did throughout 2014. European sales of the popular compact increased 40% over the same quarter the previous year.
Individual markets that saw particularly robust sales expansion were Spain with a 58% increase followed by Poland at 35% and the UK at 19% compared with the first quarter of 2014.
The remainder of the year looks equally promising with new models such as the all-new Mazda2, the 2015 Mazda CX-5 and 2015 Mazda6 in high demand by consumers. As well upcoming models, including the all-new Mazda CX-3 available in early summer, give a very optimistic outlook for Mazda sales for the rest of 2015.
1) Source for European data: www.acea.be (European Automobile Manufacturers Association), New Passenger Car Registrations, EU + EFTA
2) Source for model data: Mazda internal figures
3) Sources for national data: www.pzpm.org.pl (Polish Automotive Industry Association); www.anfac.com (Spanish Association of Car and Truck Manufacturers); www.smmt.co.uk (UK Society of Motor Manufacturers and Traders)