The all-new Mazda MX-5 will make its European auto show debut in October at the 2014 Paris Motor Show. First unveiled last week at Mazda Space, Mazda’s new European event hub in Barcelona, the fourth-generation MX-5 is expected to give another boost to the unconventional Japanese brand, which is currently riding a wave of success.

In terms of design, the latest edition of the best-selling roadster in history is arguably the sportiest ever. The striking rendition of Mazda’s KODO – Soul of Motion design theme is full of life, expressing the car’s agility and the exciting experience that awaits behind the wheel. In keeping with MX-5 tradition, the cabin is snug yet comfortable. Only now it features modern conveniences like the MZD Connect smartphone connectivity system and
i-ACTIVSENSE, Mazda’s innovative line-up of active safety technology.

And what its looks promise, the technology can deliver. Under the bonnet, high-compression SKYACTIV-G petrol engines drive the rear wheels, while the specially-developed SKYACTIV-Chassis ensures the most advanced Jinba Ittai driver-and-car-as-one experience yet. But at the same time the all-new MX-5 retains the charm, reliability, affordability and above all lightweight fun of the original model launched 25 years ago.

The pure roadster experience lives on with the fourth-generation MX-5 at Mazda’s exhibit at this year’s Paris Motor Show (pavilion 3, stand 219), which opens to the press on 2 October and the public from 4-19 October.

Main Exhibits at the 2014 Paris International Motor Show
Reference exhibits: All-new Mazda MX -5
Vehicles currently on sale: Mazda3, Mazda6, Mazda CX -5