Mazda will again be a leading partner of the 14th annual World Summit of Nobel Peace Laureates, now being held in Rome on 12-14 December. This year’s summit was originally supposed to take place in October in Cape Town, South Africa, but had to be postponed after several laureates and institutions declined to attend. Ignazio Marino, Rome’s mayor, then offered to host the event; the first eight summits took place in the Italian capital.

This is the second time Mazda is partnering with the World Summit of Nobel Peace Laureates, which gathers Nobel Peace Prize recipients along with representatives from peace-endorsing organisations from around the world. According to the summit’s Permanent Secretariat 23 laureates will attend the summit, including Archbishop Desmond Tutu, Lech Walesa, the former president of Poland, Iranian lawyer and human rights activist Shirin Ebadi, and Northern Ireland peace activists Mairead Maguire and Betty Williams. The motto this year is: “Peace. Living it! In memory of Nelson Mandela.”

“Coming from Hiroshima, Mazda’s own history is a history of overcoming challenges and defying conventional wisdom to find better solutions. And we have great empathy for people who share this perspective,” says Wojciech Halarewicz, Vice President Communications at Mazda Motor Europe. “Now we are very pleased to have found a new location for the summit in the heart of Europe. Together with the City of Rome, the Permanent Secretariat of Nobel Peace Laureates, and of course the laureates and other summit participants, we are looking forward to stimulating and inspiring three days.”

Mazda’s sponsorship of the summit goes beyond providing financial support and a fleet of cars as official transportation. As at last year’s event in Warsaw, Mazda is actively contributing to the programme. Besides hosting the opening session, Mazda is also organising a Youth Summit workshop. Here Mazda brings together future leaders from around the world and encourages them to challenge convention and make a difference in the world. This is also the focus of the second-annual Mazda Make Things Better Award, which kicks off at the Youth Summit. In the spirit of the Nobel Peace laureates, the competition invites proposals from under-30 year olds and honours the project making the most innovative, creative and effective use of modern advocacy tools to improve people’s everyday lives. It includes €10,000 in prize money.