That Mazda likes to do th ings differently is nothing new. And again the company has taken a unique approach to making its brand -new generation the most efficient Mazdas ever.

This generation starts with the all -new Mazda CX -5, which will hit the growing European compact crossover SUV market in spring. The CX -5 marks a new era for the company: the SKYACTIV era. Built in -house from the ground up, SKYACTIV TECHNOLOGY is Mazda’s innovative new line -up of engines, transmissions, chassis and bodies – and the foundation for every new Maz da starting with the CX-5. For cars that are affordable, fun yet economical to drive, and environmentally friendly.

* The figures are indeed impressive: At 4.6 l/100 km and 119 g/km, the CX-5 with SKYACTIV-D diesel engine has combined cycle fuel economy and CO2 emissions that are among the best in its segment – in Europe and globally. In fact, the SKYACTIV-G petrol engine powered CX-5 also achieved class-leading EPA highway mileage figures in the U.S.

These engines don’t rely on the conventional methods used in the auto industry these days to make engine technology more ecological, such as downsizing** or electrification. Instead, Mazda offers a realistic and very convincing alternative, with SKYACTIV and the CX-5 *** already starting to gather awards around the globe even before it was commercialized.

* Front-wheel drive Mazda CX-5 with standard power (150 PS) 2.2-litre SKYACTIV-D and six-speed manual transmission.

** Refers to reducing the size of the engine and compensating for diminished output by adding e.g. a turbocharger.

*** CX-5 and SKYACTIV TECHNOLOGY recent awards to date: SUV of the Year (Motor Mundial, Spain), Technical Innovation of the Year (Automotive Journalists Committee, Czech Republic), 2nd in Swiss Car of the Year contest, Innovation Award (Fleet World Honours, UK), Golden Plaque award in the ‘Achievement in Technology’ category (Croatian Car of the Year), Best Small Utility Vehicle (Motorweek, USA), Crossover of the Year (Autobytel, USA), Ward’s 10 best Engines for 2012 (USA), Combustion Technology of Japan Technology Award (Japan), Nikkei Global Environment Technology Prize (Japan)… The thinking behind SKYACTIV is that internal combustion is going to remain the predominant engine technology for the next decade, with an industry coverage of at least 80%. And since internal combustion engine s only operate at around 40% efficiency, there is still much room for improvement.

Mazda therefore set out to redefine the basics of internal combustion power, coming up with a range of unique innovations. The idea is to progressively supplement this enha nced basis – SKYACTIV petrol and diesel engines – with advanced technology. From the i -stop idle - stop system and regenerative braking to hybrid systems and more, their efficiency will continually improve.

Mazda calls this strategy “Sustainable Zoom -Zoom”, and it goes beyond optimizing internal combustion. Sustainable Zoom -Zoom is also about lightweight designs and shedding kilograms wherever possible. Here Mazda is aiming to make each new model generation 100 kg lighter than its predecessor. The ultimate g oal for 2015 is to improve the average fuel efficiency of its global model line -up by 30% relative to 2008 levels.

Mazda is producing models that are all ecologically sound (rather than limited numbers of “green” showcase versions) while still keeping the m affordable and thus accessible to a wide customer base. And, of course, without compromising on Mazda’s distinctively refreshing Zoom -Zoom spirit and proven commitment to the joy of driving.

New Mazda CX -5 diesel CO 2 emissions and fuel consumption Model FWD 150 FWD 150 AWD 150 AWD 150 AWD 175 AWD 175 PS 6MT PS 6AT PS 6MT PS 6AT PS 6MT PS 6AT Average fuel 4.6 5.3 5.2 5.5 5.2 5.5 consumption (l/100 km) CO2 (g/km) 119 139 136 144 136 144