Mazda has won the Fleet World Honours’ Innovation Award for its SKYACTIV technologies. Mazda accepted the award at the Royal Automobile Club in London’s Pall Mall on 11 May 2011. Fleet World Honours annually go to vehicle manufacturers, service companies and individuals who achieve the highest possible level of excellence in their sector.
Europe’s first Mazda SKYACTIV vehicle will premiere at this year’s Frankfurt Motor Show. It will employ traditional technologies – instead of expensive electric or hybrid systems – as a solution to high fuel prices and ever-stricter emission standards throughout Europe.
SKYACTIV will achieve this by greatly improving engine efficiency, using all-new lightweight transmissions, revolutionary stop-start technology, lighter and stronger chassis systems and superior aerodynamics. This holistic approach to car development will achieve breakthroughs in compression ratio and exterior designing, while retaining Mazda’s trademark Zoom-Zoom driving fun.
Delivering such an improvement using existing technology has won Mazda the Fleet World Honours 2011 Innovation Award. At the presentation, judging panel chairman (and Fleet World editor) Steve Moody said: “The introduction of these technologies will result not only in major reductions in fuel consumption and CO2 emissions for all Mazda models, but will also ensure that Mazda’s sustainable Zoom-Zoom strategy can continue to provide fuel-efficient, low-emission motoring for the most enthusiastic company-car drivers.” In Europe, Mazda already offers fleet customers an appealing line-up of fun-to-drive cars with low cost of ownership and excellent residual values. “This will improve even further,” said Christian Blank, Director European Fleet Operations, “with the introduction of SKYACTIV vehicles and make the Mazda portfolio even more attractive to business customers across Europe.”