How would you characterise Mazda’s progression toward high-end design?
It is the logical consequence of our quest for a distinctive product and brand experience. In a world that is turning ever faster, where design trends change constantly, Mazda offers a timeless, sophisticated and well-articulated alternative. Beauty only works when created with emotion, love of detail and a high degree of both confidence and humility.
Dark blue is all the rage this season for interior design. Does this also apply to car interiors?
Honestly, we’ve tried dark blue. But we’re fundamentally cautious about replicating seasonal trends in our vehicles. We need to think much longer term. That said, cork is currently very popular and the material is a good fit for Mazda, which began as a cork maker. In any case, there is a major trend towards quality, and we’re looking methodically for quality materials with a special focus on sustainability. The Mazda MX-30 is made in large part from up to 100% recycled materials. Another trend revolves around the technology in cars. There is already so much information. We need avoid sensory overload. Back in the 1980s, some car interiors were beginning to resemble Christmas trees, but that didn’t last very long.
HOW WOULD YOU CHARACTERISE MAZDA’S PROGRESSION TOWARD HIGH-END DESIGN?
It is the logical consequence of our quest for a distinctive product and brand experience. In a world that is turning ever faster, where design trends change constantly, Mazda offers a timeless, sophisticated and well-articulated alternative. Beauty only works when created with emotion, love of detail and a high degree of both confidence and humility.
DARK BLUE IS ALL THE RAGE THIS SEASON FOR INTERIOR DESIGN. DOES THIS ALSO APPLY TO CAR INTERIORS?
Honestly, we’ve tried dark blue. But we’re fundamentally cautious about replicating seasonal trends in our vehicles. We need to think much longer term. That said, cork is currently very popular and the material is a good fit for Mazda, which began as a cork maker. In any case, there is a major trend towards quality, and we’re looking methodically for quality materials with a special focus on sustainability. The Mazda MX-30 is made in large part from up to 100% recycled materials. Another trend revolves around the technology in cars. There is already so much information. We need avoid sensory overload. Back in the 1980s, some car interiors were beginning to resemble Christmas trees, but that didn’t last very long.
Um ganz ehrlich zu sein, haben wir es mit Dunkelblau versucht. Aber wir sind grundsätzlich vorsichtig damit, die Dinge, die eine Saison bestimmen, auch ins Auto zu übertragen. Wir müssen sehr viel langfristiger denken. Mit dem Material Kork aber, das auch im Interieur zurzeit sehr gefragt ist, hat es gepasst, da Mazdas Geschichte auf einer Korkfabrik basiert.
Grundsätzlich gibt es jedenfalls einen großen Trend Richtung Qualität. Wir schauen stark nach den Materialien, besonders Nachhaltigkeit steht hier im Fokus. Der Mazda MX-30 besteht zu großen Teilen aua zu 100% recycelten Materialien. Ein weiterer Trend ist die Technologie im Auto. Es gibt jetzt so viel Informationen im Auto. Wir müssen schauen, dass es nicht zu viel wird. DAs war in der 80er Jahren auch schon so, aber es hat nicht lange gedauert und der Innenraum wurde weniger zur blinkenden Diskokugel.